Pawngo was reputedly the first online pawn website, launched in June 2011 by a veteran brick-and-mortar pawn shop guy and backed by the same venture capital fund that got Groupon off the ground. The company offers loans from $500 to $1 million based on the value of high-end luxury collateral, such as jewelry, fine watches, precious metals and gemstones, high-end cameras and equipment, and Apple products and collectibles, among other things.