TAG Heuer: A Lesson In Craftsmanship

Pawngo TAG Heuer watches

The roots of TAG Heuer can be traced back to Edouard Heuer who founded the company in 1860 under the name Uhrenmanufaktur Heuer AG (English: Heuer Watchmaking inc.) in St-Imier, Switzerland. Through the late 1800’s Edouard Heuer patented many pieces of his watch making including the ‘oscillating pinion’, a movement still used by major watchmakers of mechanical chronographs. In 1985 the Heuer brand was purchased by the TAG Group and the brand became known as TAG Heuer.

TAG Watches in the Past

In 1882 Edouard Heuer patented his first chronograph watch and the innovations just continued from there. In 1911 Heuer received a patent for the “Time of Trip”, the first dashboard chronograph. This item was designed for use in automobiles and aircrafts to clock the duration of the trip which was easily operated with a button mounted in the crown the controlled the start, stop and reset functions.

In the mid 1960’s, Heuer was part of a partnership with Breitling and Hamilton that sought to bring the first automatic chronograph to the world and in 1969 they did just that. Heuer’s first automatic chronographs were the Autavia, Carrera and Monaco. In the early 1970’s they expanded their line of automatic chronographs to include the Daytona, Montreal, Silverstone, Calculator, Monza and Jarama models.


Today, Tag Heuer is the 4th largest luxury watch brand and they are always pushing the boundaries of watchmaking technology. In 2013, TAG Heuer celebrated the 50th anniversary of the Carrera, the racing-inspired Chronograph that forms a key part of the TAG Heuer range today. There have been 10 generations of Carrera since its introduction, and models launched in every decade since 1963. The current models in production today are the Carrera, Grand Carrera, Monaco, Link, Aquaracer, Formula 1 and Professional Sports Watch.

TAG You’re it

TAG Heuer has played a large role in sponsoring athletes, teams, movies and hiring high profile brand ambasedors though its time. Currently TAG has top ambasedors like Cameron Diaz, Leonardo DiCaprio, Maria Sharapova and Shah Rukh Khan. TAG is also an icon when it comes to corporate sponsorships; currently TAG is a sponsor of the ORACLE TEAM USA who recently won the America’s World Cup Series and Audi Sport who recently took their third victory at Le Mans, one of the most prestigious races of the world.

Getting the Most Out of Your TAG Heuer Watch

A TAG Heuer watch is much like an automobile in that proper cleaning and maintenance will help to ensure a higher value down the road. Watches have a ton of moving parts, and if one of those parts is off by even a fraction of a degree, the entire mechanism will suffer. Make sure to take your TAG Heuer in for a “tune-up” every four years or so to make sure all the bits and pieces inside the case of the watch are moving as they should. Regular cleanings can also have a dramatic effect on a watch’s value. A clean, polished bracelet and a well-functioning clasp can mean a world of difference when our team of evaluators is determining the final value of your TAG Heuer watch. Make sure to hold on to your original box and paperwork as well. Not only does it add to the watch’s overall value, it helps our evaluator’s to establish the legitimacy of your TAG Heuer.

Pawning Your TAG Heuer Watch

With Pawngo, loaning against your TAG Heuer is as easy as filling out our simple application. Our team of evaluators are all GIA graduate gemologists and have decades of experience in the field. Once you fill out your application, our evaluators will send you an initial offer based on your description. Once you accept that offer, you’ll receive a prepaid FedEx shipping label. After your TAG Heuer is received at Pawngo’s secure facility, we will run a thorough evaluation and send you out your final offer. Once that offer is accepted, we fund your bank account directly! It’s as simple as that. All you need to do is click the button above to
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