Nikon: A Global Leader in Optics

Pawngo Nikon Cameras

Optical Excellence

Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is recognized for setting new standards in product design and performance. The unique strength of the Nikon brand is attributable to the company’s unwavering commitment to quality, performance, technology and innovation.

History of Nikon

Founded in 1917 Nikon, originally Nippon Kogaku Tokyo KK, began manufacturing optical glass and from there moved on to telescopic lenses and microscopes. In 1946 the brand name of Nikon was adopted and two years later they created their first Nikon I small-sized camera. In the next 10 years Nikkor focused on developing a photography culture and in 1959 created the Nikon F the first Single Lens Reflex camera, the F service helped revolutionize the photography world and was the most successful series of camera in the company’s history. As the brand continued to grow and evolve, so did the world around it. In 1991, a partnership with NASA sent the Nikon F4 front view into space onboard the Space Shuttle Discovery, mission STS – 48.

Competition and the rise of Digital

Through the mid-2000’s Nikon’s line of professional and enthusiasts Digital Single Lens Reflex (DSLRs) and compatible AF-S lenses remained in second place behind Canon in sales. Through a couple changes in Nikon’s management Then, 2005 management changes at Nikon led to new camera designs such as the full-frame Nikon D3 in late 2007, the Nikon D700 a few months later, and mid-range SLRs. Nikon regained much of its reputation among professional and amateur enthusiast photographers as a leading innovator in the field, especially because of the speed, ergonomics, and low-light performance of its newest models. The mid-range Nikon D90, introduced in 2008, was also the first SLR camera to record video. Since then video mode has been introduced to many more of the Nikon DSLR cameras.

Here and Now

Many of the new digital format cameras that Nikon releases have interchangeable lenses. This is great for the novice user or the professional photographer to quickly change to another telescopic lens to catch that perfect picture. Nikon now markets and distributes consumer and professional digital SLR cameras, NIKKOR optics, Nikon 1 and COOLPIX digital cameras, Speedlights and system accessories.

Eye see what you did there

In the early years Canon did not have the technology to create their own glass for their cameras so they purchased it from Nikon. Today Canon is Nikon’s largest competitor.

Getting the Most for Your Nikon Camera

Nikon cameras aren’t cheap, and all of the other gear is expensive as well, so you want to be sure you take the best possible care of it. For starters, make sure to give your Nikon gear a solid cleaning after each use. It’s easy to get home from a trip, pop out your memory card and get to photoshopping, but making sure your gear is free of dust and other contaminants is the surest way to ensure your Nikon retains its value for as long as possible. Remember, sensors may change and processors may improve, but great glass is great glass. You may find that your camera’s lenses are ultimately more valuable than the Nikon body itself. That’s why it’s so important to keep everything clean. Make sure you also hold on to any original accessories, such as chargers, boxes, paperwork, lens hoods, extra batteries, etc.

Pawning Your Nikon Camera

Again, the easiest way to make sure you get top dollar for your Nikon gear is to make sure that it clean and in good, working order. Make sure to send in everything, including all original accessories as well as your original box and paperwork. Our evaluators are well oriented with all manner of camera brand, and will make absolutely sure you get the highest value possible for your Nikon. Click the button above to
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Nikon | Corporate Information | Corporate History
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