Master of Rule Breaking

Iconic Beginnings

In 1875 Jules Louis Audemars, decided to join forces with Edward Auguste Piguet, in order to develop and craft watches equipped with complex mechanisms. They shared a passion for watchmaking and a mastery of the art of precision that still characterizes the company today.

Past Innovations

The business started with Audemars managing the production and technical part, and Piguet focusing on sales, and success was not immediate. The Audemars Piguet trademark was registered in 1882; however, it would be seven years later that the company was officially founded. At this point, Audemars Piguet et Cie became one of the largest employers for watch-making in the whole of Vaud, southwestern Switzerland. In 1892 they developed the first minute repeater wristwatch.

The company opened its first branch in Geneva in 1889, and began creating its own components and assembling within its factory with direct supervision and strict quality control. Audemars Piguet continued to try and revolutionize the watch industry and in 1915 they introduced the smallest five-minute repeater calibre ever made, with a diameter of just 15.80 mm. Again in 1967 they developed the world’s first thinnest self-winding calibre with central rotor (2.45 mm). To this day they continue to improve upon their already prestigious brand.


Today, Audemars Piguet is still the oldest fine watch-making manufacturer never to have left the hands of its founding families. This gives the company an independent streak that allows it to go its own way and follow its own unique vision. The company currently consists of about 1,100 employees and can produce about 26,000 timepieces per year. Their current collection consists of the Royal Oak, Royal Oak Offshore, Millenary, Jules Audemars, Tradition, Classique.

Brand Ambassadors

Like many other brands of luxury watches, Audemars Piguet has a number of ambassadors, including: Ian Poulter, Bud Cauley, Cristie Kerr, Lebron James, Lee Westwood, Leo Messi, Michael Schumacher, Miguel Angel Jimenez and Svetlana Zakharova among many other personalities and athletes. Not only does Audemars Piguet sponsor personalities and athletes, in 2007 the offered support to the Clinton Foundation. This Foundation works around the world on global issues. The company created the Jules Audemars Clinton Foundation Equation of Time watch in a limited edition of 126 pieces. The watch incorporated complex astronomical features. It shows sunrise and sunset times, perpetual calendar, and astronomical moon.

Getting the Most Out of Your Audemars Piguet Watch

Audemars Piguet watches are absolutely brilliant timepieces. They are beautifully designed, carefully crafted, and they look stunning whether they are making their way down the red carpet or heading into the boardroom. The complexity of their design is one of the main reasons for their rarity, although the company has recently opened new production facilities to increase output and satiate the increasing appetite of its discerning clientele.

The complexity of the design will have an effect on the value of the watches, as a greater supply of certain styles can decrease the resale value of the piece. Additionally, if they are not properly cared for, the internal components can become significantly damaged. Unless the damage is repaired by the company itself, the final value of the piece can be permanently reduced.  That said, an Audemars Piguet in pristine condition can be extremely valuable.

How to Pawn an Audemars Piguet Watch

Audemars Piguet luxury watches are highly prized by watch aficionados all around the world. From Hong Kong to New York City, you will find pawn shops eager to add them to their inventory. However, most pawn shops are looking for a bottom-line bargain and typically offer far less than the actual loan value of the watch. At Pawngo, our GIA-certified gemologists will offer you top dollar for your high-quality timepieces.

When you are pawning watches, it pays to carefully consider your options and choose an online luxury exchange that you not only trust but that you know will give you the best price for your exclusive adornments. We know that you have many options, so we are happy to provide a detailed evaluation of your Audemars Piguet watch so that you know you are getting the best deal from our luxury pawn shop. Before you go about pawning a work of art like an Audemars Piguet anywhere else, complete our online application first as we are certain that we will be able to offer you the largest loan possible for your luxury watches.