Blue Nile: A Truly Unique Experience

Pawngo Blue Nile Jewelry

Creating a New Experience

Blue Nile Inc. is an online specialty retailer of fine jewelry. Blue Nile was founded in 1999 and today is the largest online retailer of diamonds. Blue Nile is based in Seattle, Washington and competes with traditional jewelry stores such as Tiffany & Co., and online retailer stores such as James Allen and Angel City Jewelers. The key feature of being able to search through thousands of diamonds by carat weight, cut, clarity, color and other characteristics, is what attracts many customers to the website.

Finding a Niche

It was during the latter part of the 1990s when CEO Mark Vadon noticed a trend amongst his friends. They took issue with the difficulty in finding engagement rings. The experience for them was described as confusing, frustrating and stressful. Hearing his own thoughts mirrored, Vadon decided that since there was no alternative solution, he would create his own. In May of 1999 he founded Blue Nile, now the largest online retailer of precious stones and fine jewelry.

Vadon had seemingly simple goals:

  • Pressure-free jewelry shopping, online
  • In-depth diamond and jewelry education
  • Expert guidance available by phone
  • Extraordinary customer service and support
  • Exceptional value on the highest-quality diamonds and fine jewelry

History Lesson

What would eventually become Blue Nile started in 1995 when Doug Williams of Williams & Son Inc. created a website to sell diamonds to online shoppers. The company was based in Seattle, WA. After purchasing a diamond engagement ring from the website in 1998, Mark Vadon liked what he saw. In 1999, he raised $6 million to purchase a controlling share of the company in order to improve the on-site experience. The company's name was changed to Blue Nile later that year and within 12 months the company was able to raise an additional $44 million.

Superior Service

Aside from a stellar customer experience, Blue Nile commits themselves to supplying ethically sourced diamonds. The company has a zero-tolerance policy toward any conflict diamonds. They specialize in educating shoppers looking for a simple first-time experience. Diamond rings make up ~70% of sales for Blue Nile, with other diamond jewelry comprising ~20%. With over 60,000 diamonds and several hundred setting options, it's no surprise that Blue Nile has become the powerhouse it is today.

How to Pawn Blue Nile Jewelry

If you need to meet short-term financial goals or get a small business loan quickly, pawning your Blue Nile jewelry is an excellent solution. To receive the best offer for your jewelry, there are a few simple steps you can take. First of all, make sure your jewelry is in the best condition possible. For example, make sure any clasps and hinges work – and thoroughly clean the piece. You should also include the original packaging and any relevant paperwork in your offer, including prior appraisals. This can help our online pawnshop better establish the legitimacy and value for your Blue Nile jewelry.

Pawn Your Blue Nile Jewelry at The Lux Exchange

If you want to pawn your jewelry easily and safely, The Lux Exchange is the best online pawnshop for you. Our pawning process is a simple, quick and easy solution for reaching your financial goals without bank hassles or credit worries. All of our transactions are completely safe and private. Most importantly, you can set your own loan terms and repeat them whenever you'd like.

After we receive your Blue Nile jewelry, our staff of GIA certified gemologists will evaluate it and tell you how much it is worth. Once you accept our offer, we will fund your bank account directly and quickly – in less than 24 hours. The entire process is fully insured, and our secure storage facility will keep your valuables safe and sound. When you pay off your loan, we'll FedEx your items back fully insured and at our own expense.

If you're ready to easily get the money you need, start the application process today.

Share Article