Prada: Luxury Craftsmanship

Pawngo Prada Handbags

Rise of a Powerhouse

Since Prada was originally founded in 1913, it has been a fashion powerhouse from handbags to accessories and remains a top name in the fashion industry. With their clean cut lines and impeccable craftsmanship shining through on every piece, Prada has become a name for quality and status with everyone wanting one but few being able to obtain them. From the black nylon bag that originally set them apart to their modern ready to wear lines, Prada continues to be innovative and original securing their status as a luxury brand.

From the Beginning

Mario Prada along with his brother Martino started Prada in Milan, Italy as a leather goods store. Selling English steamer trunks and handbags, they began to make a name for themselves. Mario was against women working but once his son showed no interest of taking over the company after his passing, his daughter stepped up and took over running her fathers shop. Luisa ran the company for 20 years until her daughter, Miuccia, took over in the late 70’s.

Miuccia soon met Bertelli, the owner of a leather good shop since the age of 17, whom quickly became her advisor and partner. With his advice, they stopped importing English trunks and handbags and started creating their own luggage line. In 1979, Prada introduced their first line of luggage. Though not an instant success, their merchandise soon gained ground once placed in many high-end department stores and boutiques. From that moment forward, Prada began to take off, opening another store in Milan and being seen as a brand with a modern edge.

The Rise of Prada

A year after opening their second store in Milan, the iconic Black Nylon bag was born. Within that same year, they also opened numerous other stores including boutiques in Paris, New York City and Florence. Once the iconic Prada Handbag was released in 1985, there was no questioning that Prada would be around for years to come. Due to the overnight success of that bag, their popularity skyrocketed. The brand was now known for their sleek lines and luxury craftsmanship.

The fashion world began to take notice in 1989 with the introduction of their women’s ready to wear line introducing the world to a dropped waistline and narrow belts. Prada became a main powerhouse in the 1990’s and became a premium symbol of status. Their products were still hard to come by, making their exclusivity even more appealing to those whom owned them.

Prada Takes a Dangerous Leap

The brands continued success launched them into even more markets in the late 90’s opening their largest boutique in Manhattan, while also owning another 40 locations worldwide. The company began to acquire numerous high fashion companies to get a firm hold in the luxury goods market in Europe, which they succeeded in doing, but at a pretty penny. Though Prada was at the peak of their success, they were still in debt.

Selling off many of the companies they had just acquired and placing the company in the Hong Kong stock exchange in June 2011, the company raised 2.14 billions dollars getting them out of much of the debt they had acquired while trying to rise higher than they already were. Today, Prada continues to be a powerhouse introducing new lines of clothing, shoes, accessories, and of course the very item that won them the fame they have today, handbags.

Making the Most Out of Your Prada Bag

Prada handbags, similar to watches or jewelry, are an investment. The higher quality the bag, the higher the value it will retain over time. A well-kept Prada can be just as valuable, if not more, down the road as the day you originally purchase it. There are certain things you can do to make sure you get top dollar for your Prada bag. First, hold on to any dust covers or original paperwork that may come with your bag. Make sure you also take care of the bag. Regular cleaning both inside and out of your Prada is the surest way to get the highest value for your bag.

Getting a Loan for Your Prada Bag

With Pawngo, getting a loan for your Prada is as easy as clicking a button. Through a rigorous evaluation process our lab will make sure you get the most for your bag. After you fill out our simple online application, with a full description of your Prada, you’ll receive a preliminary offer through your email. Once that is accepted, you’ll receive a fully insured FedEx label. Drop it off at any pickup location and you’re good to go! Once our expert evaluators pore over every nook and cranny of your Prada bag, you’ll receive your final offer. Once you accept that we can get you the funds you need that same day. Click the button above to Get Started Now!

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